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During my fairly short time in the high-end audio business, I have time and time again stood there mouth agape, observing how poorly designed and sneaky made the wast majority of the products are. Costs have been cut everywhere, not to increase the value for money, but to maximize the profit. When these sneaky cost saving choices are abounded, it is all of a sudden a cost no object design with an astronomical price. Then I decided to run my own speakers. Using common sense and a lot of open-mindness has resulted in a line of speakers, that is truly exceptional. Every speaker is as musically satisfying as possible within the design goals set up for it.